Citizen Eco-Drive Weekender Brycen Chronograph Watch

The renowned Japanese watchmaker CITIZEN has been promoting a multicultural mindset that fosters excellence and creativity since its foundation in 1930. The very name of the brand conveys a deep respect towards craftsmanship and is considered familiar by citizens worldwide. As a "citizen" of the world, CITIZEN bears the responsibility to help cultivate a culture of positive change and ongoing evolution through its craft, a mission the brand takes seriously while welcoming what the future may bring.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly, applying an artisan's approach to watchmaking based on pushing forward the boundaries of technology and leveraging its experience towards exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch, with CITIZEN pioneering this engineering innovation well ahead of other watch manufacturers as early as 1976, leading to the launch of the highly acclaimed Eco-Drive in 1995.

Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered, eliminating the need to ever replace batteries, which was especially beneficial in areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience the unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time. Embodying this philosophy, the newly designed CITIZEN Brycen timepiece is a men's luxury watch with technical advancements and a sporty style.

Powered by light through CITIZEN's Eco-Drive technology, the Brycen features a stainless steel case with a black aluminum plated bezel, a hickory brown leather strap, and a light brown dial. It boasts a 1/5-second chronograph measuring up to 60 minutes, 12/24-hour time, and date, with luminous hands and a mineral crystal. The watch is water-resistant up to 100 meters and comes with a 5-year limited warranty.

CITIZEN's latest campaign, "Better Starts Now," launched in collaboration with Wieden+Kennedy, embodies the simple belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it. This philosophy, dedicated to the present and all the ways it can be improved, is reflected in a new global CITIZEN brand movie, brand identity, and brand website.

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